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  1. Overview
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Visual elements

Strategic placement of the building blocks of the brand will keep designs balanced and visually effective.

Lexmark visual elements

Leveraging foundational elements in designs reinforces brand consistency and builds trust with our users and customers. Misusing these elements in designs can divert key focus from content. Thoughtful use of layout and visual cues will guide the users’ attention and lead to enhanced user experiences and more effective communication.

  • Color guidelines

    Lexmark's core identity uses a bright and vibrant palette designed to achieve maximum and consistent impact across a range of applications.
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  • Illustration guidelines

    Lexmark illustrations easily represent the evolving capabilities of our company, products and culture.
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  • Logo guidelines

    Our logo is a symbol of focus. It is precise with a fresh, vibrant green representing optimism.
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  • Photography guidelines

    Photography is an important part of Lexmark’s marketing and communication.
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  • Typography guidelines

    Typography is our most important tactic for creating information hierarchy.
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